Using Short Video Content to Increase Car Sales

short-form video in car dealerships

In today's digital age, video content has become an essential tool for businesses to connect with their target audience. The car dealership industry is no exception, with short video content proving to be an effective way to increase car sales. With more and more consumers turning to video content to research their buying decisions, it's crucial for car dealerships to incorporate this format into their marketing strategy. In this article, we'll explore the power of short video content and how car dealerships can use it to boost their sales.

The Power of Short Video Content in the Automotive Industry

Short videos have become increasingly popular in the automotive industry due to their ability to capture the viewer's attention and provide an engaging visual experience. With the average attention span dwindling, consumers are more likely to engage with short-form content that delivers a quick and captivating message. Short videos provide the perfect format to showcase the features and benefits of a car while entertaining the viewer.

Why short videos are effective in capturing attention

Short videos are effective in capturing attention because they're easy to consume and provide a quick burst of information. As opposed to long-form content, short videos get straight to the point, making it easier for viewers to understand the message.

Moreover, short videos are more likely to be shared on social media platforms, which can significantly increase the reach of the message. A short, engaging video can quickly go viral, reaching thousands or even millions of people in a matter of hours. This is particularly relevant for the automotive industry, where social media platforms like Instagram and YouTube are becoming increasingly popular among car enthusiasts.

The growing popularity of video content in marketing strategies

Video content has become a staple in many marketing strategies due to its effectiveness in engaging viewers and driving conversions. According to a study by Wyzowl, 84% of consumers have been convinced to purchase a product after watching a brand's video. This highlights the potential for car dealerships to increase car sales through short video content.

Car dealerships can use short videos to showcase the features and benefits of a car, highlight customer reviews, and provide a virtual tour of the dealership. Short videos can also be used to promote special deals and discounts, which can entice potential customers to visit the dealership and make a purchase.

Furthermore, short videos can be used to create a sense of community among car enthusiasts. Car dealerships can create videos that showcase local car events, car shows, and other automotive-related activities. These videos can help create a sense of belonging among car enthusiasts and can help establish the dealership as a hub for the local automotive community.

In conclusion, short videos have become a powerful tool in the automotive industry, providing an engaging and effective way to capture the viewer's attention and showcase the features and benefits of a car. Car dealerships that incorporate short video content into their marketing strategies can increase their reach, engage with potential customers, and ultimately increase car sales.

Types of Short Video Content for Car Sales

Now that we understand the power of short video content, let's explore some effective types of videos for car sales.

Walkaround videos showcasing vehicle features

Walkaround videos provide an overview of the car's features, highlighting what makes it stand out from the competition. By showcasing the car inside and out, customers can get a better understanding of the vehicle and visualize themselves driving it.

For example, in a walkaround video for a sports car, you could highlight the aerodynamic design, the powerful engine, and the sleek interior. By focusing on these unique features, customers can see the value in the car and be more likely to make a purchase.

Test drive videos to give a feel of the driving experience

Test drive videos provide customers with a better understanding of what it's like to sit behind the wheel of their dream car. By showcasing the driving experience, customers can get a feel for the car's performance and comfort, making it easier for them to decide whether the car is right for them.

For example, in a test drive video for an SUV, you could showcase the car's spacious interior, smooth ride, and advanced safety features. By giving customers a taste of the driving experience, they can better imagine themselves owning the car and be more likely to make a purchase.

Customer testimonials and success stories

Customer testimonials and success stories provide social proof, proving to potential customers that your dealership is trustworthy and reliable. By sharing testimonials from satisfied customers, you're able to build trust and establish your dealership as a reputable source for quality cars.

For example, in a customer testimonial video, you could interview a satisfied customer who recently purchased a car from your dealership. They could share their positive experience with the sales team, the quality of the car, and how it has improved their daily life. By sharing these stories, potential customers can see the value in your dealership and be more likely to make a purchase.

Behind-the-scenes footage at dealerships and events

Behind-the-scenes footage provides customers with an inside look at your dealership and creates a personal connection with your brand. By showing the culture of your dealership and the hard work that goes into providing quality cars, customers can feel more connected to your brand and more likely to make a purchase.

For example, in a behind-the-scenes video, you could showcase the process of inspecting and preparing a car for sale. You could also showcase the team of experts who work hard to provide quality cars and excellent customer service. By showing the dedication of your team, customers can feel more confident in their decision to purchase a car from your dealership.

Creating Engaging Short Videos for Your Car Dealership

Now that we've covered the types of short video content, let's talk about how to create engaging videos for your dealership.

Tips for shooting high-quality videos

When shooting videos for your dealership, it's important to use high-quality equipment and ensure that the lighting is appropriate. A poorly lit video can make even the most exciting content seem dull and uninteresting. Therefore, investing in good quality lighting equipment can make a huge difference in the final product. Additionally, make sure to rehearse your script and consider using teleprompters to ensure that you deliver a clear and concise message to your audience. This will help you to avoid fumbling over your words or losing your train of thought, which can be distracting for viewers.

Another important aspect of shooting high-quality videos is choosing the right location. Consider filming in areas that are visually appealing and relevant to your dealership. For example, if you're showcasing a new sports car, consider filming on a racetrack or in a scenic location that highlights the car's performance capabilities.

Storytelling techniques to captivate your audience

Storytelling is a powerful tool that can captivate your audience and make your dealership stand out. By telling stories about the car's features and the benefits it provides, you're able to create an emotional connection with your audience and make your dealership more memorable. Consider using real-life examples of customers who have had positive experiences with your dealership, or showcasing the unique features of a particular car model.

Another effective storytelling technique is to create a narrative around the car itself. For example, you could create a video that follows the journey of a car from the factory to the dealership, highlighting the care and attention that goes into creating each vehicle. This type of video can help to build excitement and anticipation around the car, and make viewers feel more connected to the product.

Incorporating branding elements and calls-to-action

When creating videos, it's important to incorporate your branding elements, such as your logo, to reinforce your dealership's identity. Additionally, make sure to include calls-to-action in your videos, encouraging viewers to visit your dealership or contact you for more information. This can be as simple as adding a phone number or website URL at the end of the video, or including a special offer or promotion that viewers can take advantage of.

Another way to incorporate branding elements is to use your dealership's colors and fonts in the video itself. This can help to create a cohesive look and feel across all of your marketing materials, and make your dealership more recognizable to viewers.

In conclusion, creating engaging short videos for your car dealership requires careful planning and attention to detail. By using high-quality equipment, incorporating storytelling techniques, and incorporating branding elements and calls-to-action, you can create videos that capture the attention of your audience and help to promote your dealership.

Distributing Your Short Video Content

Now that we've established how to create engaging short videos, let's discuss how to distribute them to maximize their reach. The following are some effective ways to distribute your short videos:

Utilizing social media platforms for maximum reach

Social media platforms, such as Facebook, Instagram, and YouTube, provide a powerful platform to distribute your short videos to a wider audience. With millions of active users, these platforms offer a great opportunity to reach potential customers and increase brand awareness. By creating engaging and relevant content and utilizing hashtags and paid advertising, you're able to target your ideal customers and increase your reach exponentially.

For example, Facebook offers a variety of advertising options, including video ads that appear in users' news feeds. By targeting specific demographics and interests, you can ensure that your video is seen by people who are most likely to be interested in your dealership.

Integrating videos into your website and email marketing

Integrating videos into your website and email marketing campaigns provides an effective way to engage with potential customers who are already interested in your dealership. By embedding videos on landing pages and including them in email newsletters, you're able to provide an engaging visual experience that drives conversions.

For instance, you can create a video that showcases the features and benefits of a specific car model and embed it on the corresponding landing page. This not only provides visitors with valuable information, but also increases the time they spend on your website, which can improve your search engine rankings.

Collaborating with influencers and industry partners

Collaborating with influencers and industry partners provides a way to reach new customers and establish your dealership as a leader in the industry. By partnering with influencers who have a large following in the automotive industry, you're able to tap into their audience and increase your reach.

For example, you can collaborate with a popular automotive blogger or YouTuber to create a video that showcases your dealership's unique selling points. This not only exposes your dealership to a wider audience, but also adds credibility to your brand by associating it with a trusted influencer.

In conclusion, there are many effective ways to distribute your short videos and increase your reach. By utilizing social media platforms, integrating videos into your website and email marketing campaigns, and collaborating with influencers and industry partners, you can create a comprehensive video marketing strategy that drives results.


Short video content has proven to be an effective tool for car dealerships to increase car sales by providing an engaging visual experience that captures the viewer's attention. By creating effective short videos that showcase your dealership's culture and the cars you offer, you're able to establish your business as a reputable source for quality cars. By distributing your videos through various channels, you're able to maximize your reach and increase your chances of closing a sale. Start incorporating short video content into your marketing strategy and watch your car sales soar.


Want Automotive Marketing

Secrets Every Week?

Sign up to my weekly "Auto Marketing Secrets" Newsletter! 

I'll take you behind the curtain of my automotive agency.
We'll share insider marketing tactics that'll change how you sell cars.