"I look at what we do in terms of marketing maybe once a month, but I need to know if the people I hired to handle it are making the right decisions with my money."
Bruce, LExus dealer principal
As a decision-maker, you must understand these to avoid making costly mistakes, even if it's not part of your day-to-day tasks.
DAY ONE: BASICS
It's never too late to learn about the impact digital marketing can have on your business. Learn the basics of digital marketing applied to the car dealership ecosystem. If you're already comfortable, going back to basics sometimes helps us draw a clearer picture & come up with ideas we never had before.
Chances are you're still underutilizing the power of digital. You could be making more sales with a leaner budget if you wanted to.
- How to maximize Facebook generated sales
- How to setup high ROI campaigns consistently
- How to setup campaigns using proven recipes
- How to build a sustainable Instagram strategy for your dealer
- How to avoid spending hours creating content for Instagram
- How to advertise to the Instagram demographic
Car dealer websites
- How to maximize conversion in your main showroom
- How to integrate lead generation for all buyer awareness levels
- How to leverage every aspect of your website
- How to maximize the power of DR
- How to understand the buyer awareness level
- How to choose the right DR partner
Conversion Rate Optimization (CRO)
- How to control conversion rate on the different media
- How to align offers with your inventory management
- How to plan ahead & build vehicle launch campaigns
Lead Follow-Up Management
- How to set up strong LFU structures
- How to leverage your team or BDC to increase appointments
- How to segment & track your future buyers
- How to protect & dominate your market in local searches
- How to avoid paying more for ads in your local area
- How to get ahead of your competition
Search Engine Marketing
- How to avoid the common SEM money pitsà
- How to choose the right agency for your dealership
- How to analyze data the right way so numbers don't lie
DAY TWO: ADVANCED
Day 2 is where it gets exciting. We tackle real-life issues & opportunities together, as a team.
Everyone puts their brains together to create this super powerful dealer mastermind.
Access proven recipes to increase your sales and reduce your overall digital marketing spend. We sit down together and create actionable tactics for your dealership.
How can I join the next Dealer LAB in my area?
We're currently taking applications and booking the venues. If you'd like to attend the next LAB near you, make sure you get on the waitlist.
How many people attend Dealer LAB?
A maximum of 12 people can attend each LAB. We like to keep the groups small in order to maximize the time spent with everyone of you, making sure we leverage your business to the fullest.
When is DealerLAB coming to my area?
We're currently planning the next DealerLAB dates. Signup for the waitlist to get the dates as they get updated.
Where will DealerLAB take place near me?
The top-secret locations are revealed prior to the event. We usually gather in a private & quiet place.
How can I purchase my ticket to DealerLAB?
Tickets will be issued as we unfold the event dates & locations, make sure you sign up to get the updates.
So I was working in this Acura dealership, straight out of college. I had this great opportunity to start selling cars but quickly learn the sales manager position. This was in 2010. I don't know if you remember Acura's lineup, but it was not impressive.
Being a salesman or saleswoman today means facing educated customers, slumps and homeruns. You do all that while remaining humble & thorough in your follow ups. You're missing out if you haven't read any of those.
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