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United States
Seattle • New York • San Diego • Miami • Chicago
Los Angeles • Dallas • Denver • Columbus • Boston
Vancouver • Montreal • Toronto • Calgary • Ottawa
Sydney • Melbourne • Brisbane • Perth • Adelaide • Gold Coast
We're currently planning the next live workshops! Want to get notified?
I don't need this right now, I know everything about digital in the automotive world, but thanks!
Customize your Autobahn Academy Experience
What's your role at your dealership/group?
I'm a Principal or Owner
I'm a General Manager
I'm a Sales Manager
I'm a Marketing Manager
I'm a BDC Manager
DealerLAB Is Coming And We Want You There!
What is DealerLAB?
This is opportunity knocking at your door.

This is not one of these events in a hotel conference room with a ton of sponsors or with a pitch waiting for you at the end.

We're bringing a small group of maximum 20 dealerships into one small room to break down and discuss the best recipe, strategies, and tactics for building offers for any industry.

You’ll be able to sit side by side with fellow dealers & exchange insights that you can start applying immediately.

It’s unlike anything you’ll experience all year!

This is your chance to massively propel your car dealership forward!

Although you'll meet others, DealerLAB Is Not A "Networking Event" 

It's an experience...


We wanted a platform where we could go deep-dive mode, forward teaching style, for TWO DAYS...

Frankly, we didn't ask for this to happen, but:

• After working with over 200 dealers within the past few years,
• Spending over 25,000 hours in active process planning with dealers,
• Showing automotive dealers how to create their sales message, offers, and funnels through marketing tactics & systems.

We were at a breaking point.

How could we scale the way we're helping dealers thrive with all those confusing digital tools? All those shiny objects are distracting you from your goals. And which one's the best for you anyways?

This event was born out of dealers asking for a condensed, unbiased workshop.

Why not go all in?

So we decided to create small groups of like minded dealer principals & managers willing to shape their vision around digital sales.

Also, help you understand the frameworks & science behind the marketing tactics on the day-to-day.

So you can take better decisions, every day.

My friends, there ARE PATTERNS (frameworks / models / etc) that cause success in the automotive ecosystem.
Guess what really doesn't matter?

- online vs offline...
- physical vs digital...
- OEM vs dealership...
- cheap vs expensive...
- new vs experienced...

It's not what most are taught or are teaching today...

And also, we have the expectation to think this knowledge can bring manufacturers & dealers closer when it comes to marketing. Both of you are wasting a lot of money these days.

These are tried and true "models" that tens & even hundreds of dealers have now used to go from average to expert level when it comes to digital retail.

There's fundamentally WRONG material running rampant among dealers, vendors, agencies & third party marketplaces.

It's not because they want to keep you in the dark. Well some do. It's because of a lack of specialization. 

Where else are you going to find this one of a kind opportunity?


Bluntly, we firmly believe you will learn these patterns eventually...
It's the cost you should take note of...

That leaves you with two choices:
1) Learn these patterns through a teacher who'd DOING what he teaches (DealerLAB)...

2) Learn them on your own through painful trial and error that hurts your time and bottom line big time...

The car business has changed, it's not as permissive as it was 5, 10 or even 20 years ago.

Margins used to be great, now you have to watch what you're doing.

Coming to this event and playing full out is the CHEAPEST and FASTEST way to your success...

We don't believe in shortcuts...

But you can certainly increase your speed on the path... And reduce your time to revenue when it comes to generating new sales.

It’s going to be mind-blowing!
"I look at what we do in terms of marketing maybe once a month, but I need to know if the people I hired to handle it are making the right decisions with my money."
Bruce, LExus dealer principal
As a decision-maker, you must understand these to avoid making costly mistakes, even if it's not part of your day-to-day tasks.
It's never too late to learn about the impact digital marketing can have on your business. Learn the basics of digital marketing applied to the car dealership ecosystem. If you're already comfortable, going back to basics sometimes helps us draw a clearer picture & come up with ideas we never had before.

Chances are you're still underutilizing the power of digital. You could be making more sales with a leaner budget if you wanted to.
We'll discuss...
 - How to maximize Facebook generated sales
 - How to setup high ROI campaigns consistently
 - How to setup campaigns using proven recipes

 - How to build a sustainable Instagram strategy for your dealer
 - How to avoid spending hours creating content for Instagram
 - How to advertise to the Instagram demographic

Car dealer websites
 - How to maximize conversion in your main showroom
 - How to integrate lead generation for all buyer awareness levels
 - How to leverage every aspect of your website

Digital Retail
- How to maximize the power of DR
- How to understand the buyer awareness level
- How to choose the right DR partner
Conversion Rate Optimization (CRO) 
 - How to control conversion rate on the different media
 - How to align offers with your inventory management
 - How to plan ahead & build vehicle launch campaigns

Lead Follow-Up Management
 - How to set up strong LFU structures
 - How to leverage your team or BDC to increase appointments
 - How to segment & track your future buyers

Local SEO 
 - How to protect & dominate your market in local searches
 - How to avoid paying more for ads in your local area
 - How to get ahead of your competition

Search Engine Marketing 
 - How to avoid the common SEM money pitsà
 - How to choose the right agency for your dealership
 - How to analyze data the right way so numbers don't lie
Day 2 is where it gets exciting. We tackle real-life issues & opportunities together, as a team. 

Everyone puts their brains together to create this super powerful dealer mastermind.
Access proven recipes to increase your sales and reduce your overall digital marketing spend. We sit down together and create actionable tactics for your dealership.
How can I join the next Dealer LAB in my area?
We're currently taking applications and booking the venues. If you'd like to attend the next LAB near you, make sure you get on the waitlist.
How many people attend Dealer LAB?
A maximum of 12 people can attend each LAB. We like to keep the groups small in order to maximize the time spent with everyone of you, making sure we leverage your business to the fullest.
When is DealerLAB coming to my area?
We're currently planning the next DealerLAB dates. Signup for the waitlist to get the dates as they get updated. 
Where will DealerLAB take place near me?
The top-secret locations are revealed prior to the event. We usually gather in a private & quiet place.
How can I purchase my ticket to DealerLAB?
Tickets will be issued as we unfold the event dates & locations, make sure you sign up to get the updates.
Having more questions about DealerLAB? Contact us
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Autobahn Academy aims to be your best resource center for car dealerships digital marketing. We're providing on-demand information, courses & resources to help you grow your dealership sales.
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