👋 Welcome to Autobahn Academy
Car Dealers: Training your Managers, Sales, BDC & Marketing teams has never been easier
You and your team will learn how to save money on advertising, drive better leads, close more appointments & increase sales.

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Join 2,000+ Automotive professionals
using Autobahn Academy to boost sales & increase profit
Turn online visitors into paying customers
Car shoppers have changed dramatically over the last 5 years... Did you?
Inside Autobahn Academy, you'll find training videos about today's car sales:







Facebook Ads Masterclass
for Car Dealerships

This ultimate car sales training program was built to hlep

* Team access available

Introduction to Automotive Digital Marketing

Designed to help Dealer Principals & GMs wanting to learn more about automotive digital marketing.

Digital Dealership Manager
Boot Camp

A complete & advanced courses for managers wanting to take their store to the highest level online.

Become automotive marketing pros 
(even if you don't do marketing yourself)
99% of your customers are shopping online. Failing to adapt will result in loss of revenue.

Top car dealerships use Autobahn Academy for...

New Hire Training

Management Changes

Leadership Development

Workforce Training and Development

Retaining Talented Employees

Adapting to Innovation & Shifts in the Market

Online training 

In-class training is time-consuming, costs a lot of money and takes your workforce OUT of your dealership. 

Autobahn Academy helps your bring the best out of everyone without breaking the bank.

SAVE TIME with automotive on-demand training

Old school training techniques are time consuming & ineffective.

Technology has made on-demand & 24/7 training content a must have for car dealerships.

Empowered employees make more money

Poorly trained teams increase turnover and wasted opportunities.

Strong teams with solid work ethics, frameworks & closing techniques will change your bottom line.

Train your teams quickly

Dealership managers hate training because by the time you're done, your staff will have changed many times over.

We've designed fast-track programs to help your teams level up ASAP

Show your employees you care

People leave when they lack recognition & feel left alone to do their job

Empowering them with knowledge & tools help them stay happy & working for you

Increase learning engagement

Most online training platforms fail because users are not participating.

We're engaging your users weekly to maximize your ROI.

Learn from the best in the industry

Not everyone sticks to the same coaching style...

This is why we bring 30+ auto industry experts at your fingertips

Reduce training friction

Some people will always fight imposed training.

We're engaging your teams based on their position, interactions & interests.

Turn New Hires Into Top Producers, faster

Finding reliable employees has never been harder, let alone find superstars.

This is your chance to breed your own.

White-labeled lead magnets
We're constantly building customer facing tools to increase conversions & sales
Certifications for your employees
Reward your employees with Autobahn Academy Certifications
Recognition for your employees
Reward your employees with Autobahn Academy Certifications

Access a growing & UNLIMITED amount of tools

& training modules for you and your team

Fresh tools, resources, videos & content weekly made for you

LIVE Sales & Marketing training sessions

+ 800 Training Modules with Quizzes [UPDATED]

Premium Tools & Ressources

[NEW] Creative Vault

Q&A Sessions

Exclusive Online Events


Boot Camps

[NEW] Offer Vault

Online Courses

[NEW] LIVE Community



Auto Podcasts Directory

[NEW] Leaderboard

Save your progress...

Everyone on your team gets their own login information tracking their progress so they can pick up where they left up.

Watch solo or in groups

You can now access content from the best trainers in the industry, anytime, anywhere.

Autobahn Academy is a strong addition & fits every dealership: 

In-house training

Corporate training

Outsourced training

Watch anywhere you want

We're delivering the same content & experience on all your screens.




Online Courses
Access a library of online courses made especially for car dealerships in this competitive environment. We believe that a more knowledgeable you will take better decisions making your team, but most importantly, your customer's life easier.
Guides, Tools & Cheat Sheets
We periodically upload powerful tools & guides for you and your team such as phone-up cheat sheet, car dealership email guides, voicemail guides, lead nurturing schedules, changing website or CRM provider checklists and much more.
On-Demand Content
You and your staff can watch, learn & explore on your own terms: whenever, wherever! You can access Autobahn Academy from your phone, tablet, computer at home or at the office.
Ask Autobahn Academy
Here we answer our audience's most burning questions! Get personal insight & expertise for your business.
Market Insight
Fresh content about what's going on in the automotive market, dealership ecosystem and in media. 
Live Case Studies
Data trumps everything. We've worked with hundreds of dealers in the past 5 years. Let's make the right decisions together.
The Autobahn Academy Podcast
Members get the podcast before everyone else! Autobahn Academy members get exclusive content & videos recording of a unique podcast!
The Book on Dealership Digital Marketing
Want to stand out in your market? Be the first to get a free copy of The Book on Dealership Digital Marketing? Autobahn Academy members get this book for free!
Live Sessions + Q&A
Every week, we sit down and discuss digital marketing for auto dealers along with live interaction & question from the audience.
Exclusive Content
Autobahn Academy members get content you'll never find anywhere else. This is your chance to get ahead of the curve and compete in this rapidly changing industry.
Autobahn Academy Library
A growing & curated collection of marketing & sales insight to help you make better decisions & avoid costly mistakes for your business.
Exclusive Partnerships with Premium Vendors
This is your new unfair advantage against your competitors. We're teaming up with the best startups today to bring state-of-the-art tools to our members.
Amazing Content from Teacher Partners
We're rallying the best of the best to deliver an unmatched learning experience in the automotive industry!
24/7 Private Channel
Join other members as we discuss best practices to increase sales, profit & reduce time to revenue.
Weekly Wolf Pack Training + Live Q&A
Private access to an online community of likeminded managers in the automotive industry. Join the Wolf Pack live weekly session & discuss your most pressing issues.
Customize your Autobahn Academy Experience
What's your role at your dealership/group?
I'm a Principal or Owner
I'm a General Manager
I'm a Sales Manager
I'm a Marketing Manager
I'm a BDC Manager
Autobahn Academy FAQ
Do you offer discounts?
Car dealers signing up for a yearly plan get a 20% discount. Group discounts are available.
What are my payment options - credit card and/or invoicing?
All subscriptions are paid through credit card on the 1st of each month.
Do we pay extra for more people?
No. The Autobahn Academy Unlimited plan has been adjusted to allow an unlimited amount of users per store.
What's the cancellation policy?
Cancel at any time without penalty or hassle.
When will I be charged?
Your business gets charged on the 1st of each month.
How can I add or remove team members?
Each dealership is provided with the ability to manage team members. You don't have to pay extra when adding new members.
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About Autobahn Academy
Autobahn Academy is an Online Resource & On-Demand Training Platform for Car Dealerships.
Autobahn Academy - All Rights Reserved - Copyright © 2021